Marketing and Communications Manager
T: + 44 (0) 207 820 6374
Mary-Lou joined NEF Consulting in 2013, on a part-time basis, to help build its external image, market its services and develop its communications capabilities. She is responsible for day-to-day execution of the marketing strategy.
Mary-Lou was a marketing and communications consultant for over ten years. Previously, she was Marketing Director for a publishing and events company and Senior Marketing Manager for Chapman & Hall (International Thomson Publishing). With twenty years working within the publishing industry, ten were at senior management level.
A long-term consultant on government-funded communications programmes across the construction sector, Mary-Lou has also advised on marketing strategy and implementation for not-for-profit organisations and publishers. Much of her work has focused on either setting up new ventures for large organisations or helping small businesses grow. Larger clients have included CIPD, WRAP, Davis Langdon Management Consultancy, BSI and EMAP.
Mary-Lou helped to write NEF Consulting’s report for the Prince’s Trust evaluating the impact of the Trust’s programmes over the last ten years. Editor and content developer of magazines, newsletters and websites, Mary-Lou worked on the publication, The Social and Economic Value of Construction: The Construction Industry’s Contribution to Sustainable Development by Professor David Pearce OBE for the Construction Industry Research and Innovation Panel (2003). More recently, she has been a speaker on newsletters for charities and not-for-profit organisations and a judge for the MemCom Awards (for membership organisations) two years running.
A Fellow of the Institute of Direct Marketing, Mary-Lou has an MA in English and has completed university courses in law and psychology. Additionally, she completed a management development programme at Ashridge Business School.
When not working for NEF Consulting, Mary-Lou still advises organisations on marketing and communications and coaches people on writing for business purposes. She has studied, and has qualifications in, various design disciplines including typography, book, garden and interior design and lives in the Chilterns where she is addicted to running along the towpath of the Grand Union Canal.