Bridgend County Borough Council worked with NEF Consulting in the Upper Llynfi Valley – an area facing long-term economic challenges. The project sought to build economic literacy, facilitating action planning workshops to ensure that a new market square development brings new vitality to Maesteg town centre. The objective was to ensure that the money spent in the local economy can be re-circulated locally: “plugging the leaks”. New entrepreneurial ideas and business networks formed through the project, and the Council now has a clearer understanding of the priorities for fulfilling its role.